When a funnel is not an app
Landing pages book calls. Apps keep people in a workflow after they buy — or give your team a tool they will actually open on a phone. Shipping an “app” that is really a bookmark to a website wastes store-review time and client patience.
We only recommend an app when repeat use, offline-ish field work, push notifications, or a distinct logged-in experience justifies it. Otherwise we will tell you to build a portal or a better site.
What we build
Product scope
Jobs-to-be-done first: who logs in, what they must complete, what syncs back to GHL (contact, opportunity, custom object, or nothing). We cut v1 to the smallest loop that is useful — onboarding, home, the core action, and a support path.
UX and flows
Screens are designed around the operator’s actual cadence, not a generic SaaS template. Empty states, permissions, and error copy are part of the work. If a closer and a client should never see the same data, that is a flow decision, not a CSS decision.
Build and launch
Web apps for speed and iteration; native or cross-platform mobile when the store presence or device APIs matter. Launch includes test accounts, a rollback plan, and analytics on the few events that prove people finish the core loop.
GHL and auth integrations
Sign-in mapped to the identity you already have (magic link, email, or SSO as scoped). Contact records, tags, and opportunities update when the app does something commercially meaningful — completed onboarding, cancelled, upgraded — so automation and reporting stay in one CRM.
Deliverables you’ll walk away with
- V1 product brief: users, screens, and GHL sync rules
- Designed key flows and a working production app
- Auth plus agreed CRM/event integrations
- Store or hosting handoff, environments, and admin access
- A backlog of v2 items we did not pretend were in scope
Who this is for
High-ticket coaches and service businesses with a post-purchase experience; multi-location operators whose staff need a simple field tool; agencies productizing a client workspace. If you only need a marketing site with a login wall, we will usually route you to website or software development instead.
Related systems
Apps sit on top of a clean CRM data model. Heavier backend or portal work without a mobile shell lives under software development. Public-facing capture still belongs on the website.